Structure your site in a way that will help the search engines understand what your business is all about. Why does your business exist! Building a visually beautiful website that’s search engine friendly is not enough. Your site must contain content that searchers will find relevant and worthwhile. A blog on your site is a great way to share this type of content. Google likes to see that your website has fresh, updated content.
Original content is great but don’t feel all the content on your site has to be your own. If you discover an article with a new innovation, tool or product related to your industry, share it on your site. If you come across a picture or video showing or explaining some technique that you use in your work, share it on your site. Just be sure to link your article, picture or video to the original source. Don’t plagiarize.
Have a client or one of your suppliers interview you about what you do. Or, interview a customer asking them why they chose to do business with your company. Tape the interview (either video or sound recording) and share it on your site.
Infographics are another great way to share visually appealing content. They usually explain or break down a process. Take a process or explain a subject revolving around your industry and create an infographic. It’s a great way to showcase your knowledge of the subject in your field of expertise.
These are just a few examples of how you can post content on your site that visitors will find beneficial when they land on your pages. Plus the more content you have the longer visitors will stay on your site and interact with it. Start creating or finding relevant content now to post on your site!